History

Nitido began in 1999 when a group of very experienced Java and Web developers came together to offer support to companies "hitting the wall of scalability." Collectively the team's experience involved large-scale object deployments, telecommunications infrastructure and very large Web transaction serving. As a professional services company, Nitido supported major telephone companies, cable companies and Web sites with high transaction throughputs with the development of subsystems and optimization services to enable them to "scale the wall." Customers included Microcell, Videotron, Todo1 and the Bank of Montreal.

After two years of success, the Nitido team created the Nitido NiM Platform to enables network service providers to gain productivity and scalability by reusing pre-built system components and optimized connectors to core systems. With the Nitido NiM Platform, companies can efficiently address the common challenges when serving a subscriber audience in excess of a half a million consumers:

  • unified consumer identity management
  • massive scale session handling
  • communication synchronization between network boundaries
  • developer productivity in creating consumer-centric services and
  • desire to deploy application services concurrently to the Web and mobile phones

In 2002, Nitido used its NiM Platform to create a Personal Information Management application for consumers to have integrated Web / Mobile access to their email, contacts and calendar. Shortly thereafter, Sprint put Nitido PIM to the test. At the time, Sprint was launching North America's first 3G deployment and needed an application that would differentiate them with consumers, promoting the value of next generation services from a subscriber perspective. Sprint, with Nitido PIM, created Sprint PCS Vision Email, Address Book and Calendar for anytime, anywhere access to email and other personal information from either their Sprint PCS Vision phone or Web browser. In less than two years from launch, Sprint enrolled 10 million consumers to the service and today, they exceed 20 million. Throughout the rapid growth, Nitido NiM and Webmail have enabled Sprint to scale to the consumer adoption seamlessly and efficiently without hitting the wall.

In 2004, Bell Mobility was launching their Push-to-Talk (PTT) mobility service and needed a scalable way for subscribers to do self-activation and self-management. Without it, the service would not have been profitable. In 60 days, Nitido enabled Bell to launch a branded self-management system that significantly reduced customer support calls and enabled the company to scale to hundreds of thousands of subscribers in just a few months. Underneath the subscriber and device management system, Nitido's Infrastructure Servers enabled full consumer and service authentication, as well as, smart queuing of SMS messages over SIP, resulting in one of the first true IMS deployments in North America.

At the same time as Bell Mobility was launching PPT, Verizon was in the process of consolidating their consumer mail services to one cluster of mail servers. Verizon's challenge was to bring all of its consumer mail boxes under one mail server umbrella without any consumer service disruption. With Nitido PIM as the unifying front end to all mail servers, Nitido enabled Verizon to systematically move all 6 million consumers to the new back-end mail environment — without any service disruption to the consumer. Once fully converted, Verizon reduced the number of servers it needed to provide the Webmail services by 50%. Since conversion, Verizon has doubled the overall volume of Webmail sessions and yet only increased its servers by 30%.

With proven scale and a history of rapid deployments, Nitido further refined its product packaging and product features. Today, Nitido PIM offers the most adaptable and scalable Web / Mobile email, contacts and calendar on the market. This enables network service providers to create next generation consumer-centric services through their mail offerings, thereby creating a scalable revenue stream of value added services built on their highly managed and efficient mail service. Nitido PIM enables a rapid time-to-revenue for network service provider partners looking to provide consumers with unified access to their mail, personal information and catalogs from their Web browser. With Nitido Infrastructure Servers, network service providers can achieve increased scale, better ability to deliver on QoS expectations and measurably better operational efficiencies. With Nitido NiM SDK, network service providers can rapidly create brandable, multi-tenant network services that drive new revenues and increased market differentiation.

Looking forward, Nitido is well positioned to be the partner-of-choice to network service providers that want to:

  • Monetize their subscriber audiences with value added and sticky services
  • Extend the reach and frequency of their Web services to mobile phones of all types and capabilities
  • Drive increased efficiencies in their Web services and mobile application serving environment with a platform that provides them smart scaling

As the competition for consumers' media time and personal services increases, network service providers need to continually evolve their consumer offering. Feature parity with competitors is just a table stake. Differentiated services on top of this are what drive new customer acquisition and new revenue streams.

Nitido's applications, infrastructure servers and SDK enable network service providers to rapidly acquire and monetize consumer-centric services for Web and mobile delivery. The result is increased revenues, lower customer churn, higher operational efficiencies and a platform that can rapidly adapt to changes and extensions.